Art Director
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Copy of Finn By Chase

Challenge

How can Sandy Hook Promise create a buzzworthy social moment during the “March for our Lives” to inspire change?

 

Insight

Some can't make it to the march in Washington D.C., but their voices still deserve to be heard.

 

Idea

The world’s first crowd-sourced protest sign compiled via #SaySomething.

At the “March For Our Lives” on March 24th 2018, we held up a giant protest sign and updated it every few minutes with phrases submitted via #SaySomething. For each phrase, we responded to the individual with a photo of their message amongst the massive crowd. 

CW: Kevin Daley

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