Art Director
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Finn By Chase

 

Finn By Chase

Challenge

How can we encourage Gen Z to sign up for a new way to bank, Finn by Chase? 

Insight

Having seen parents burned in the past, Gen Z and young millennials want greater control over their financial futures.

Idea

“Bank by Your Own Rules” - a 360 campaign inviting you to live and bank, on your terms.

CW: Kevin Daley