Art Director
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John Varvatos

A digital producer I had a relationship with started  working for John Varvatos corporate and asked me to concept and shoot social content for John Varvatos' 2016 Resort Line.  I managed to pick a location, resource a photographer (Aaron Williams), and create concepts that were in line with their look and feel in under 72 hours. What was only supposed to be used for social content got picked up for their homepage as well as their daily digital blasts. We increased JV's average post like by 400. 

Don't underestimate the power of effortless #JVResort16

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When in doubt, go with shades of gray #JVResort16

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Light leather layers

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