Art Director | Polymath | Renaissance-man

Pepsi Max

The Barbarian Group was tasked with taking a new tag line for Pepsi Max— "Genius," and making it fit for various forms of digital content. I worked with another Art Director to make some gritty "genius" magic. We wrote, designed, and landed in an interesting place that was a type of genius that was for the clever bro. Below are a few of my favorite pieces.