ACD / Art Director

Pure Leaf


Pure Leaf 12 Days of Craftmas

In order to create a usage occasion for iced tea in the winter time, we decided to create whimsical videos showcasing seasonal crafts to make while drinking iced tea. Each video linked to a tab on our website that taught you how to do each one. 

CW: Jessica Lomasson



Each video linked to more in depth instructions of each craft on the Pure Leaf site.


Getting Crafty

The 12 crafts were also each featured on a Pinterest board we created.