Art Director
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Pure Leaf

 

Pure Leaf 12 Days of Craftmas

In order to create a usage occasion for iced tea in the winter time, we decided to create whimsical videos showcasing seasonal crafts to make while drinking iced tea. Each video linked to a tab on our website that taught you how to do each one. 

CW: Jessica Lomasson

 
 

Hippo 

We chose locations mom or dad would be looking down at baby, and where they might have a stuffed animal to help them out in each scenario.

 
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Extensions

Each video linked to more in depth instructions of each craft on the Pure Leaf site.

 
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Getting Crafty

The 12 crafts were also each featured on a Pinterest board we created.