Art Director

Pure Leaf


Pure Leaf 12 Days of Craftmas

In order to create a usage occasion for iced tea in the winter time, we decided to create whimsical videos showcasing seasonal crafts to make while drinking iced tea. Each video linked to a tab on our website that taught you how to do each one. 

CW: Jessica Lomasson



We chose locations mom or dad would be looking down at baby, and where they might have a stuffed animal to help them out in each scenario.



Each video linked to more in depth instructions of each craft on the Pure Leaf site.


Getting Crafty

The 12 crafts were also each featured on a Pinterest board we created.