Creative Director | Polymath
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SheaMoisture Baby

We educated parents at the point of product use.

New parents are over stimulated with natural baby ads how do we speak to them in a way they will remember when they look at their children. Don’t use talent (no babies).

SheaMoisture defines natural and uses stuffed animals, and nursery rhymes in household locations, where you would see babies, as a medium to show the origins of both their ingredients and brand.