Art Director
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Tropicana Farmstand

 

Tropicana Farmstand (Tropicana's 100% Fruit and Vegetable Juice blend) started out as a viral video project, and turned into a 360 campaign. Partnered with Morgan Perrine, who wrote one of the most incredible tag-lines I had heard in ages, "Obviously Healthy Surprisingly Good" we created TV, Print, Out Of home and an event for the Boston Market. The look and feel we created paved the way for digital and for social. 

 

CD: Stephen Patronis