We let a taste test decide our fate as a green juice, as “surprisingly healthy, obviously good.”

Tropicana Farmstand (Tropicana's 100% Fruit and Vegetable Juice blend) campaign started out as a viral video project, and then we took it a step further turned into a 360 campaign— complete with a county fair take over of Faneuil Hall, in Boston. We gave Bean Town a chance to try it out, and let them play with product themed fruit and vegetable games.