ACD / Art Director
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SheaMoisture Baby

 

SheaMoisture Baby

We spoke to new parents about using safe products all natural products on their children in spaces their see their children most often.

Challenge: New parents are over stimulated with natural baby ads how do we speak to them in a way they will remember when they look at their children. Don’t use talent (no babies).

SheaMoisture defines natural and uses stuffed animals, and nursery rhymes in household locations, where you would see babies, as a medium to show the origins of both their ingredients and brand.