Problem: SheaMoisture wants to bring new users into the brand by broadening reach with natural consumers.
Insight: Millennial parent’s perspectives change when they have children, literally and figuratively.
Mandatory: Don’t use talent (no babies)
SheaMoisture defines natural and uses stuffed animals in household locations, where you would see babies, as a medium to show the origins of both their ingredients and brand. The client loved them so much, and how they performed, they decided to buy the puppets and plan to use them in their content for 2018.
CW: LC Clark
We chose locations mom or dad would be looking down at baby, and where they might have a stuffed animal to help them out in each scenario.
A cool fact was the guy who used to do the stop motion for Mtv's Celebrity Death Match did the stop motion for these guys.