We started a revolution in mobile banking.

Having seen parents burned in the past, Gen Z want more control over their financial futures.

Chase wanted to reach a younger audience — people who'd rather Venmo their rent than walk into a bank. Finn was their answer: a mobile-first banking experience built for a generation that expects everything to work like their favorite app. We designed the brand experience from the ground up — visual identity, UX, social, the works.

We put power into their hands and launched Finn’s first national campaign, “Bank by Your Own Rules.”

CW: Kevin Daley