My references ran deep to try and connect with some of the great advertising moments of the past decade including the famous Dodge “God made a farmer” ad which I referenced and remixed to make a epic anthemic video for Hallie.

We made republicans spend 25 Million on a state they hadn’t even thought was competitive.

Arkansas hadn’t elected a Democrat statewide since 2010. Trump won it by 31. Every forecaster had this filed under “Safe Republican.” Tom Cotton had $14.5 million and the full weight of the GOP behind him. Hallie Shoffner had a story about losing her family farm and $1.2 million.

I was brought in as a creative consultant to sharpen the campaign’s visuals, social presence, and creative identity — from the mini-documentary cut and graphics down to the daily lower-funnel posts. I donated my time because this was the kind of work I believe in: 14 years of skills applied to something that actually mattered.

We grew her following by 20,000. We put a sixth-generation farmer onto the national stage — NPR, Newsweek, the LA Times. A midsummer poll had the race within 3 points. By the end of it, Republicans had dumped $25 million into a state nobody was watching.

Hallie got 42.4% against a three-term incumbent, outspent 65 to 1. She didn’t win — but she proved the right message, the right candidate, and the right creative can make any race a fight.

Scope: Visual strategy, social media script writing and creative direction, documentary production advisement, campaign graphics and brand identity