We created the most memorable events for those who already have access to everything exclusive: Black Amex Holders.

Being an Amex Card Member has its privileges, but being a Centurion Member is a different level of exclusivity. We were tasked with launching their new private club. But how do you surprise people who can already buy anything they want?

The solution: stop selling access and start creating moments. We designed one-of-a-kind events built for bragging rights, the kind of experiences that only happen once, that money alone can't recreate, and that Centurion Members would want to be the first to tell their friends about.

Selection of Experiences

Taste of Music × Omar Apollo & Chef Kwame Onwuachi
Dinner set to song. A seven-course meal where every dish was paired with a song, turntable hors d'oeuvres, motion-sensing sound sculptures, and a custom stage table where Omar and Kwame performed between courses. Members didn't just eat the menu, they heard it.

Centurion NY X Simone Rocha & Vogue100 Party in the Clouds
We provided access to Vogue: Elegance, 55 floors up. Atop We transformed Centurion New York into Simone Rocha's romantic world. Complete with ceiling-to-floor red velvet, mountains of blush and scarlet roses by Met Gala florist Raul Avila, and candlelight against the Manhattan skyline. Daniel Boulud served the feast; Rocha closed the night by gifting every guest her decade-spanning Rizzoli monograph, timed to its release on the eve of Vogue's Forces of Fashion summit.

Centurion NY X NOMA
One of the world’s most sought-after table, three days only. The legendary noma flew in to bring its seasonal tasting menu to New York, reimagining the club's interiors with foraged elements and a raw, nature-driven palette rarely seen outside its home city.

Victoria Beckham Resort Collection
A private label, unveiled in private. An intimate preview and a live conversation with Victoria Beckham overlooking the skyline, we turned Centurion into a runway-ready expression of her Pre-Spring Summer '26 collection — sculptural florals, illuminated light boxes, and a surprise visit from Anna Wintour.

Encore: Broadway at Centurion NY
Songs worth hearing, one more time. A revue of Broadway's biggest voices performing the numbers that made them famous. Behind closed doors at Centurion New York, we invited some of Broadway's most resonant voices to perform the roles that made them famous, for an audience small enough to feel every note. Hosted by entertainment journalist Dave Quinn, the night turned Broadway's oldest tradition, the encore, into the whole show.

Centurion NY × Diptyque: The Fragrance Gardens
Scent, staged as story. Three immersive "gardens," each built around a signature Diptyque fragrance — Baies, Mimosa, Fleur de Cerisier — with guided meditative journeys through each scent's history and composition. Guests left with a keepsake for every garden they walked through.

Centurion NY X Watches of Switzerland
What's behind the vault? To launch a new Centurion benefit, we conceived "the vault" — a private showcase of 200+ vintage, pre-owned, and new timepieces, paired with a tailored try-on experience that let Members go hands-on with pieces most people only see behind glass. The goal was simply to give Members a taste of what they now had access to. It generated over $500K in sales anyway.