Jordan Chlapecka
Creative Director | Polymath
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Arby's Stagecoach

For 50 years, Arby’s legendary cowboy hat sign reigned over Sunset Boulevard — a neon beacon for roast beef lovers, and anyone looking to meat up. Then, it disappeared, but we brought it back for the first time ever, at Stagecoach,

We brought back a lost piece of LA history to help Stagecoach attendees find their way.

For 50 years, Arby’s legendary cowboy hat sign reigned over Sunset Boulevard — a neon beacon for roast beef lovers, and anyone looking to meat up. Then, it disappeared.

For Stagecoach, we brought it back for the first time ever, resurrecting the iconic sign in Indio and transforming its festival footprint into The Meatin’ Post: the ultimate desert landmark for hot BBQ sandwiches, country fans, photo ops, and a special appearance from The Red Clay Strays.

Through heat, surprise windstorms, and nonstop country music, The Meatin’ Post became the place to find your people, snap a polaroid photo with your crew, enjoy Arby’s BBQ cooked low and slow, and witness an Arby’s legend ride again.

EVENT BY NUMBERS

VISITORS: 17,760
VIEWS: 2.56M
SOCIAL MEDIA ENGAGEMENTS: 53K
NEWS MEDIA IMPRESSIONS: 84 M+
LIKES: 160 M+




GCD: Megan Cross //  Copywriter: Bennett Walker // Art Director: Mahek Asher