Creative Director | Polymath
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Amex US Open Centurion Lounge

Amex US Open, Centurion Lounge

We let our Platinum Card members unlock instant travel through our Card lounges.

The Centurion Lounge is the first stop of any trip — and the only one that actually makes you feel like the trip has already started.

We wanted to bring that feeling outside the airport. So at the US Open, we gave cardmembers the literal keys to unlock a Centurion experience on the ground — step through the door, step into a new destination, no boarding pass required. A taste of what it means to travel #withAmex before you’ve even packed a bag.

 

Guests grabbed one of four NFC-equipped keys off a keyrack, tapped the door, and watched the entire interior transform to match the city they chose. One tap, new destination, no boarding pass required. A taste of what it means to travel #withAmex before you’ve even packed a bag.

And just like how you get souvenirs to remember your trip, each destination came with its own unique gift to help Members remember their travels.

CD: Jordan Chlapecka
AD: Hanna Choi
CW: Julius Im