The concert ends. The lights come up. Everyone files out. That’s usually where the night dies. We created Amex Afters to make sure it didn’t.

The premise is simple: extend the night for Amex cardmembers with experiences that feel like a natural continuation of the show, not a branded afterthought. Every activation is built around the specific artist and their fanbase, pulling from their aesthetic, their music, their world. We design food, drinks, merch, environments, and moments that let fans stay inside the feeling a little longer before reality kicks back in.

As Creative Director, I led the creative teams responsible for concepting, designing, and building each of these experiences from the ground up over two years, shaping every touchpoint for some of the biggest artists in the world.

Selection of Afters

AMEX AFTERS x BILLIE EILISH: Billie’s Diner - November 2024
Diner for the night. A late-night, post-concert diner experience with playful nods to the themes of her latest album.

We created a fully plant-based menu served in custom Billie-branded burger boxes. Cocktails and mocktails came in classic diner cups with her logo. We wrapped the tavern’s existing jukebox, Pac-Man, and Mario Bros. machines in Billie-themed designs so fans could play a round or add to the evening’s playlist. And every guest left with a Billie Bag, a custom lunchbox packed with exclusive merch and stickers.

OH AND BTW: The internet lost it. The event sparked massive FOMO among fans who couldn’t attend, and Billie’s Diner merch started going for over $700 on eBay. We turned a one-night pop-up into proof that exclusive, fan-first experiences are the future of how brands show up in culture.

Amex Afters x Radical Optimism - September 2025
Based on the meme of “Go girl give us nothing” we created a post-concert experience that gave fans the same dance training Dua gave herself. We built a space where cardmembers could show up, learn the moves, and show off. The activation was designed around the energy and choreography that defines Dua’s connection with her audience. A place to step into the Radical Optimism world and keep moving long after the encore.

AMEX AFTERS x TYLER, THE CREATOR: Chromakopia - July 2025
Tyler’s Chromakopia concert is its own dream-like, film noir universe. Fans spend the whole show inside that world. We created a post-show experience that let them wind down and go deeper into the album’s aesthetic before stepping back into reality.

Amex After x Olivia Rodrigo: The Guts Club - August 2024
At Climate Pledge Arena in Seattle, we partnered Olivia Rodrigo’s GUTS era with the city’s grunge roots to create The GUTS Club. We created an entrance lined with faded newspaper headline posters of Olivia alongside neon puffed stars and purple lighting. Every guest got a GUTS Club lanyard that doubled as a membership card, collecting silver star stickers at each touchpoint. Guests left with branded GUTS totes they could personalize.