We inspired Delta/Amex Card Members to travel new & unique travel destinations, by creating a series of transportive culinary experiences.
Delta and Amex wanted to give Card Members something points can’t buy: a meal that feels like being invited into someone’s home in another country. So we created an immersive culinary journey that uses culture and cuisine to carry guests somewhere new, without ever leaving the table.
World to Table 1
World to Table 2
World to Table 3
We partnered with Resy award-winning chef Kwang Uh and Mina Park of Baroo in LA and built the whole experience around their family’s connection to Korean cooking. Not a restaurant pop-up. A homecoming.
We designed an immersive Hanok-style space complete with programing that allowed them to explore the world. It was made guests to forget they were in California. The architecture drew from traditional Korean homes, where every material connects you to nature and every detail is intentional. The space wasn’t competing with the food. It was making room for it.
The result: an intimate, personal dining experience that transported guests without a passport — scenic California views outside, Seoul inside.
Before and After
